[Recommended] Payment Gender Marital Status
The objective of the project is for you to use descriptive statistics and present it in a data dashboard to help managment get a customer profile of the promotional campaign.
- You will create a percent frequency distribution for the following variables:
- Net Sales
- Method of Payment
- Marital Status
- Create a bar or pie chart showing the number of purchases using a particular payment method
- Create a crosstabulation showing the relationship between the type of customer versus net sales
- A scatter diagram exploring the relationship between the net sales and customer age
- Include additional charts and information to help the manager visualize the data if necessary.
- To help the managers with their decision making, describe a few “take-aways” about the data including but not limited to:
- Was the promotion successful?
- What demographic had the highest participation in the promotion?
- What payment method was used the most?
- How were the net sales distributed across the population? Who had the most? Who had the least?
- What sample of the population should the managers try to target to possibly improve sales?
- Should the managers plan more promotions similar to this one? Why or why not?