[Recommended] Make Effective Marketing Decisions
Create a statistical analysis plan for a survey. Create an analysis plan to show the client how the data will be analyzed when the research is actually conducted. The purpose of this section is to show the client how the information collected will be analyzed to help them make effective marketing decisions. Charts and graphs using your fake data should be included to show the client sample analyses. Ensure your report includes an explanation of why each statistical analysis (i.e. frequencies, descriptives, T-tests, etc.) you are recommending was selected.